Over the course of 6 weeks, I:

• Created user interfaces in Figma (wireframes, a lo-fi prototype, and a hi-fi prototype)
  
• Performed usability testing
  
• Designed and conducted user research interviews
  
• Created user personas
  
• Completed a competitive analysis of 3 similar mobile apps: Better Sleep, Ten Percent, stoic.

In my competitive analysis, I focused on how each company’s mission and target audience was reflected in the design system and user flows.

To better understand user needs, I chose to conduct interviews to best serve a variety of ages, skill sets, and focus on the interviewee's comfortability. If I had had additional time and funding, I would have significantly increased the number of interviewees and brought on additional researchers.

My research informed me of how much in-app guidance users expected, user identification with illustrations, and the location of navigation features. As I delved into the existing interface, I learned to better appreciate the user flows and their reflection of the varied content library. During my project, the largest challenge I encountered was figuring out how to negotiate my redesign with the release of two updates including major interface changes.

I learned the importance of:

• Designing for a variety of user personas
  
• Design systems for time constrained users
  
• Using free content to build a subscriber base (e.g. low first time user retention)